Your MSP Runs on Recurring Revenue. But Your Exit is a One-Time Event.

You've spent 15 years building predictable monthly revenue. Don't leave the biggest financial event of your life to a cold call from a PE associate with a spreadsheet. I help MSP owners navigate the $4.3B consolidation wave on their terms.

Principal at Walden Mergers & AcquisitionsCFA Charterholder
Gui Carlos, CFA — MSP/MSSP M&A Advisor

The MSP Market Is Moving. Where Does That Leave You?

466 MSP deals closed last year. $4.3 billion changed hands. 75+ PE platforms are actively buying.

Most MSP owners who sold negotiated with a single buyer. The ones who ran a competitive process with multiple qualified bidders consistently closed at significantly higher valuations — because competition drives price.

You built this business over 15 years. The exit shouldn't take 15 days of negotiation with a single buyer.

Unsolicited Offer

Buyers at the table
1
Typical MSP multiple
4–6x EBITDA
Deal terms
Buyer-dictated
Timeline control
Buyer's schedule
Confidentiality
Uncertain
Recommended

Managed Process

Buyers at the table
5–15 qualified bidders
Typical MSP multiple
8–12x EBITDA
Deal terms
Negotiated with leverage
Timeline control
Your timeline
Confidentiality
NDA-protected throughout

MSPs with security and compliance capabilities are trading at 8–12x EBITDA. Converged MSP/MSSPs and vertical specialists command 12–16x. A general MSP that accepts an unsolicited offer at 5x may be leaving millions on the table.

Sound Familiar?

You've been running your MSP for 15+ years and you're starting to wonder: what's next?

A PE-backed platform just made you an unsolicited offer. It sounds good — but is it?

A competitor in your region was recently acquired and you're thinking about timing

You're spending more time on compliance, insurance, and talent retention than on growing your MSP

Your spouse asked 'when are we going to enjoy the life we've been working for?'

You know you need to either scale up or sell — the middle ground is disappearing

You've started thinking about what your MSP would be worth if you sold it tomorrow

If any of this resonates, you're not alone. Most MSP owners I work with felt exactly this way before we started talking.

Two Ways I Help

Considering an Exit? Know Your Number First.

I represent MSP and MSSP owners with $7M–$25M in revenue through the full exit process — from confidential valuation to closing. My clients don't accept the first offer. They run a process that brings 5–15 qualified buyers to the table, creating competition that drives value.

Whether you're actively selling or just want to know where you stand, it starts with a confidential conversation.

Scaling Through Acquisition? I Find the MSPs You Can't.

I source off-market MSP and MSSP acquisition targets for PE-backed platforms and strategic acquirers with $50M+ in platform revenue running buy-and-build strategies. My market intelligence covers the full U.S. MSP landscape with signal-based identification of owners likely to transact — before they hire a banker.

If your corp dev team needs qualified deal flow in specific geographies or capability areas (security, compliance, cloud, vertical), we should talk.

What's Your MSP Actually Worth? It Depends.

Not all MSPs are valued the same. Here's what the 2024–2025 deal data shows:

General/Horizontal MSPs

The baseline. High volume, competitive market. Buyers negotiate hard on price and terms.

4–8x EBITDA

MSPs with Security & Compliance

Adding SOC, MDR, or compliance capabilities (HIPAA, CMMC, SOC 2) commands 15–25% premiums over general MSPs.

8–12x EBITDA
Premium Tier

Converged MSP+MSSP / Vertical Specialists

Healthcare, financial services, government verticals. The premium tier that PE platforms compete hardest to acquire.

12–16x EBITDA

The full picture — including what buyers are paying, who's buying, and where the market is heading — is in our MSP/MSSP M&A Market Report.

Where do I fit?

Not sure which category your MSP falls into? The report includes a framework for classifying your managed services practice by sub-segment — so you can see exactly where buyers would place you and what that means for your valuation.

Take the Free MSP Valuation Assessment →

6 questions, 2 minutes — get your estimated valuation tier

Based on analysis of 466 transactions, 75+ PE-backed platforms, and the $106B U.S. MSP market.

Why MSP Owners Choose to Work With Me

1

I Only Do MSP/MSSP Deals

While other advisors handle MSPs as one of twenty industries, this is all I do. I know your RMM/PSA stack, your per-user pricing model, your MRR metrics, and exactly what PE buyers look for when they evaluate an MSP. You won't have to explain your MSP to me.

2

Institutional Platform, Personal Attention

I'm a Principal at Walden Mergers & Acquisitions — Atlanta-based, trusted since 1991, with a track record across 100+ completed transactions. You get the resources and credibility of an established M&A firm with a dedicated advisor who answers your calls directly.

3

I Know What Buyers Are Paying — Right Now

My proprietary MSP/MSSP market intelligence tracks real deal activity — 466 transactions in 2024, valuation multiples by sub-segment, active PE platforms and their criteria. When I tell you what your MSP is worth, it's based on data, not a formula.

4

CFA Discipline, Advisor Approach

The CFA charter means rigorous financial analysis — normalized EBITDA, quality of earnings, defensible valuations. But I work like an advisor, not an analyst. My job isn't just to model your financials. It's to get you the best outcome and guide you through the most complex transaction of your career.

How It Works — From First Call to Closing

From initial conversation to closing, here's how we work together:

1

Confidential Conversation

Week 1

We talk about your MSP, your goals, and your timeline. No pitch, no pressure. I'll tell you honestly whether this is the right time to explore a transaction — and if it's not, I'll tell you what to work on first.

2

Market Position Brief

Weeks 2–4

I analyze your MSP against current market data — comparable transactions, buyer appetite for your specific profile, and a preliminary valuation range. You'll see exactly where you stand before making any decisions.

3

Exit Strategy & Preparation

Weeks 4–8

We align on positioning, identify the 10–20 most relevant buyers (PE platforms, strategics, or both), and prepare your data room. This is where deals are won or lost — the prep work determines the outcome.

4

Controlled, Confidential Process

Weeks 8–24

I reach out to target buyers, execute NDAs, manage the information flow, and create competitive tension among qualified bidders. You stay focused on running your MSP. I handle the process.

5

Negotiation & Close

Weeks 24–36

LOIs, due diligence, purchase agreement negotiation, and closing. I'm in the room for every negotiation, protecting your interests through to wire transfer.

Typical timeline: 7–9 months from first conversation to close. Every deal is different — some move faster, some take longer depending on complexity.

What Clients Say

Before focusing exclusively on U.S. MSP/MSSP transactions, I spent a decade leading 80+ technology M&A and capital raise transactions across SaaS, IT services, edtech, and fintech. Here's what clients from that track record have to say.

They dove deep into our business and surfaced insights even I didn't know existed. They showed us a version of our company that was much stronger than how we saw ourselves. Three words define my experience: security, partnership, and availability.

CEO, IT Services Platform

Capital Raise

They didn't apply a generic model. They built a custom valuation framework specifically for our company. They master every stage of the process — it gives you real peace of mind when you're running a business and navigating M&A at the same time.

Co-Founders, EdTech SaaS Company

Strategic Acquisition

Their work was fundamental because they amplified the value of our business. We had 18 years of strong results, but their team translated our story into the language investors expect. Without their support, we would not have achieved the result we achieved.

CEO, Precision Technology Company

PE Investment

Client identities protected per confidentiality agreements. Full video testimonials available upon request.

Latest Insights

Valuation

February 19, 2026

What Is My MSP Worth? A Valuation Guide for MSP Owners in 2026

Most MSPs sell for 4–6x EBITDA, but converged MSP/MSSP platforms command 8–12x or higher. Here's what drives the gap and how to position your business on the right side of it.

Read More →
Sell-Side Advisory

February 19, 2026

Selling Your MSP to Private Equity: What Owners Need to Know Before Taking a Call

PE firms now drive 40%+ of all MSP acquisitions. Here's how their deals actually work — from LOI to close — and what every MSP owner should understand about rollover equity, earnouts, and the difference between a platform deal and a tuck-in.

Read More →
Valuation

February 19, 2026

MSP vs. MSSP Valuations: Why Security Capabilities Command a Premium

Cybersecurity-focused MSPs trade at 12.5x EBITDA while traditional managed services firms get 10.8x at the same size. Here's where the premium comes from and how to capture it before you sell.

Read More →

Who I Work With

MSP & MSSP Owners Considering an Exit

  • $7M–$25M in annual revenue
  • 65%+ recurring revenue (managed services, not project-heavy)
  • Based in the United States
  • Open to a confidential conversation about options — even if you're not ready to sell today

PE-Backed Platforms & Strategic Acquirers

  • Active buy-and-build strategy in MSP/MSSP space
  • Seeking off-market acquisition targets in specific geographies or capability areas
  • Need qualified deal flow, not just names from a database

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