Gui Carlos

MSP and MSSP founders face one of the most active M&A markets in the history of technology services — and most of them navigate it blind. They don't know what their MSP is worth, who's buying, or how the market has shifted in the last quarter.

I built guicarlos.com to fix that. Every MSP deal I can find gets tracked. Every PE-backed platform gets profiled with their acquisition criteria. Valuation multiples get benchmarked by sub-segment. And all of it is available for free.

The goal is simple: give MSP founders the data they need to make informed decisions about the biggest financial event of their career — whether that's selling now, preparing for a future exit, or deciding to keep building.

I spent a decade advising technology companies on M&A in one of the world's fastest-growing tech markets. That experience taught me how to value recurring revenue businesses — SaaS, managed services, subscription models — in ways that most generalist analysts don't see.

I brought that pattern recognition to the U.S. market and applied it to the sector where it matters most: the $106 billion MSP industry undergoing the most significant consolidation wave in its history.

As a CFA Charterholder, I bring institutional-grade financial analysis to the intelligence I publish — normalized EBITDA, quality of earnings frameworks, and defensible valuation methodologies grounded in actual transaction data.