PE Platform Acquisition · MSP

Perpetual Capital Partners Acquires Novatech, Inc.: Platform Entry Strategy

By Gui Carlos, CFA, Principal at Walden M&A··4 min read

Transaction Summary

BuyerPerpetual Capital Partners
TargetNovatech, Inc.
Date AnnouncedSeptember 4, 2024
Deal ValueUndisclosed
EBITDA MultipleUndisclosed
Buyer TypePE Platform
Target TypeMSP
PE SponsorPerpetual Capital Partners

The Deal

Perpetual Capital Partners acquired Novatech, Inc., a managed IT services and office technology provider, on September 4, 2024. The transaction represents Perpetual Capital Partners' entry into the managed services market through the acquisition of an established MSP with 583 employees. Deal terms were not disclosed.

Novatech operates as a comprehensive technology solutions provider, offering managed IT services alongside office technology solutions to business clients. The company's substantial workforce indicates significant scale within the MSP sector, suggesting a well-established operation with meaningful recurring revenue streams. Perpetual Capital Partners, which focuses on acquiring and growing technology services companies, identified Novatech as a platform investment to anchor their managed services strategy.

The timing of this acquisition aligns with continued private equity interest in the MSP sector, where firms seek to capitalize on the ongoing digital transformation driving demand for managed services. The transaction provides Perpetual Capital Partners with immediate market presence through an operational platform rather than building capabilities organically.

Strategic Logic

This acquisition serves as a classic PE platform strategy, allowing Perpetual Capital Partners to establish a foothold in the fragmented MSP market through a single, substantial transaction. Novatech's 583-employee base suggests the company has achieved meaningful scale, providing the operational infrastructure necessary to support additional acquisitions and organic growth initiatives.

The strategic fit centers on several key factors:

  • Market Entry Efficiency: Rather than building MSP capabilities from scratch, Perpetual Capital Partners gains immediate access to established client relationships, proven service delivery processes, and experienced technical staff
  • Consolidation Platform: Novatech's size and operational maturity position it as an ideal platform for rolling up smaller MSPs in adjacent markets or complementary service areas
  • Dual Service Portfolio: The combination of managed IT services and office technology solutions provides diversified revenue streams and cross-selling opportunities within the existing client base

Perpetual Capital Partners' focus on technology services companies suggests they bring relevant operational expertise to help scale Novatech's operations. The PE firm's experience in growing technology services businesses should prove valuable in expanding Novatech's service offerings and geographic reach through both organic initiatives and strategic add-on acquisitions.

Valuation Context

While deal terms remain undisclosed, this transaction occurs during a period of sustained MSP valuation strength driven by recurring revenue models and growing demand for managed services. MSPs with Novatech's employee count typically generate substantial annual revenues, placing them in the mid-market segment where private equity firms actively compete for quality assets.

The MSP sector continues to attract premium valuations due to predictable cash flows from managed services contracts and the defensive nature of IT services spending. Companies offering both managed IT services and office technology solutions often command additional valuation premiums due to their diversified service portfolios and deeper client relationships. The recurring revenue component of managed services contracts provides the predictable cash flow characteristics that private equity firms value highly.

Current market conditions favor MSP sellers, with multiple PE firms pursuing platform investments in the sector. This competitive dynamic typically supports strong valuation multiples, particularly for MSPs demonstrating consistent growth and operational scale. Novatech's substantial employee base suggests the company has achieved the operational maturity and market position that commands premium pricing in today's M&A environment.

What MSP Owners Should Know

  1. Scale Matters for PE Interest: Novatech's 583-employee workforce demonstrates the scale threshold that attracts serious private equity attention. MSPs seeking PE partnerships should focus on building operational infrastructure and employee base to reach similar scale milestones that position them as viable platform investments.

  2. Diversified Service Portfolios Drive Value: The combination of managed IT services and office technology solutions likely enhanced Novatech's attractiveness to buyers. MSP owners should consider expanding service offerings beyond core IT management to create additional revenue streams and deeper client relationships that support higher valuations.

  3. Platform Positioning Creates Premium Opportunities: Perpetual Capital Partners acquired Novatech as a platform for further consolidation, not just as a standalone investment. MSPs with the operational maturity and market position to serve as acquisition platforms can command premium valuations reflecting their strategic value for buy-and-build strategies.

  4. Market Timing Remains Favorable: This transaction reinforces continued PE appetite for quality MSP assets despite broader market uncertainties. MSP owners considering exit strategies should recognize that current market conditions support strong valuations for businesses demonstrating operational scale and growth potential.

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