Buyers & Acquirers

Dataprise Acquisition Strategy: PE-Backed MSP Platform Profile

By Gui Carlos, CFA, Principal at Walden M&A··6 min read

Dataprise is a PE-backed managed IT and cybersecurity services provider headquartered in Rockville, Maryland, backed by Trinity Hunt Partners. Since Trinity Hunt's majority investment in January 2020, Dataprise has completed 9 acquisitions and grown revenue from approximately $40 million to $130 million -- a 3x increase in roughly three years. The company operates a proprietary Security Operations Center (SOC), serves over 2,000 clients, and has expanded from its original DC-Maryland-Virginia base to a national footprint spanning Los Angeles, New York City, Houston, Phoenix, Boston, and multiple Southeast markets. Dataprise ranks #22 on the 2025 Channel Partners MSP 501 list, up 73 spots from the prior year.

Company Overview

Dataprise was founded as a DMV-area managed services provider and has transformed into a national MSP/MSSP platform under PE ownership. The company is notable for building its own SOC rather than reselling third-party security services -- a differentiator that gives it more control over cybersecurity outcomes and margins.

  • Headquarters: 9600 Blackwell Road, 4th Floor, Rockville, MD 20850
  • CEO: William Flannery
  • Head of M&A: Christian Fulmino (SVP, Corporate Development)
  • Employees: 500-1,000
  • Revenue: Approximately $130 million (2025)
  • Clients: 2,000+
  • Industry Ranking: #22 on 2025 Channel Partners MSP 501; Top 250 MSSP

Acquisition Strategy

Dataprise pursues a geographic expansion strategy centered on acquiring operationally mature MSPs in markets where the company wants to establish local presence. Dataprise's approach differs from larger platforms in its emphasis on rapid integration and the retention of acquired company leadership in operational roles.

Target criteria:

  • Regionally strong MSPs with established client bases (typically 100+ clients)
  • Companies with capabilities in managed IT, cybersecurity, or disaster recovery
  • Markets where Dataprise lacks local presence (geographic gap-filling)
  • Operationally mature businesses with strong recurring revenue
  • Culture fit: acquired owners are often integrated into leadership roles

Key strategic pillars:

  • Geographic expansion from DMV to national coverage
  • Cybersecurity depth through proprietary SOC investment
  • Enterprise-grade service portfolio that smaller MSPs cannot match alone
  • Financial services and healthcare vertical specialization
  • Swift integration approach -- aim to bring acquired clients onto Dataprise's platform quickly

What sets Dataprise apart:

  • Proprietary SOC gives better security margins than MSPs reselling third-party SIEM/SOC
  • Smaller than mega-platforms like Thrive or Evergreen -- founders may get more visibility and influence post-close
  • Strong DMV/federal market heritage provides a differentiated client base
  • #22 MSP 501 ranking (up 73 spots) signals real operational improvement, not just revenue stacking

Deal History

YearTargetTypeRegionNotes
2024TOMAR Computer IntegrationMSPNortheastOctober 2024
2024360IT PartnersMSPSoutheast (VA)Virginia Beach, ~130 clients
2024Phoenix IT (phx-IT)MSSPSouthwest (AZ)Cyber incident response, remediation
2024Hooks SystemsMSPSoutheast (NC)Wilmington, cybersecurity focus
2024PEIMSPWest (CO)Boulder, ~250 clients, Microsoft practice
2023Cohere Cyber SecureMSSPNortheast (NY)NYC, financial services, security-first
2022Reboot NetworksMSPWest (CA)Southern CA, Seattle, Boston; 4th acquisition
2022Global Data VaultDRaaSSouth (TX)Dallas, DRaaS/BaaS leader, January 2022

Note: Dataprise has completed 9 total acquisitions since 2020. One early acquisition is not fully detailed in public sources.

What MSP Owners Should Know

  1. Dataprise is mid-platform -- and that can be advantageous. At $130 million in revenue with 9 acquisitions, Dataprise is not yet at the scale of Thrive (27 deals, ~$400M) or Evergreen (100+ deals, $600M+). For founders who want their acquisition to matter -- where they can influence platform direction and maintain meaningful visibility post-close -- a mid-stage platform like Dataprise offers a different experience than selling into a 100-company portfolio.

  2. The proprietary SOC creates real differentiation. Dataprise invested in building its own Security Operations Center rather than white-labeling a third party's. This matters for MSP founders who care about the security posture their clients will receive post-acquisition. It also means Dataprise can layer cybersecurity revenue onto acquired client bases more profitably.

  3. Geographic fit is the primary acquisition driver. Review Dataprise's current office locations before engaging. If your MSP operates in a market where Dataprise already has presence, you may not be a priority target. The most attractive targets fill genuine geographic gaps -- particularly in high-growth markets in the South, Midwest, and West.

  4. Trinity Hunt's buy-and-build track record is strong. Trinity Hunt Partners is a growth-oriented PE firm that completed 30+ transactions across its portfolio in 2023 alone (5 platforms, 25+ add-ons). The firm understands the MSP M&A playbook and is unlikely to create friction in deal processes. Fund VII closed at $700 million -- well-capitalized for continued Dataprise deal flow.

Valuation Context

Dataprise does not publicly disclose acquisition valuations. The company's 3x revenue growth (from $40M to $130M) was driven primarily by acquisition, suggesting average deal sizes in the $10-20 million revenue range.

For Trinity Hunt Partners, the initial investment in Dataprise occurred in January 2020 -- over 6 years ago. Most PE funds target 4-7 year hold periods. This means Trinity Hunt is approaching or within the window where a platform exit, secondary sale, or recapitalization becomes likely. For MSP owners, this has two implications: (1) Dataprise may be motivated to add revenue before a potential exit, which can benefit sellers in price negotiations; (2) sellers should understand what a sponsor transition means for their earn-out or post-close employment terms.

In the current market, MSPs selling to regional platforms like Dataprise typically see valuations in the 5-8x adjusted EBITDA range, with premiums for cybersecurity capabilities, recurring revenue concentration, and geographic strategic fit.

Sources

  1. Trinity Hunt Partners - Dataprise Portfolio: https://www.trinityhunt.com/portfolio/dataprise
  2. Trinity Hunt Partners - Dataprise Acquisition Announcement: https://www.trinityhunt.com/news/trinity-hunt-partners-announces-acquisition-of-dataprise
  3. ChannelE2E - Dataprise's Strategic M&A Propels National Expansion: https://www.channele2e.com/news/dataprises-strategic-ma-propel-national-expansion-in-msp-sector
  4. Dataprise - Mergers and Acquisitions Page: https://www.dataprise.com/mergers-and-acquisitions/
  5. Dataprise - 360IT Partners Acquisition: https://www.dataprise.com/company/news-awards/dataprise-acquires-360it-partners/
  6. Dataprise - Phoenix IT Acquisition: https://www.dataprise.com/company/news-awards/dataprise-acquires-phoenix-it/
  7. Tracxn - Acquisitions by Dataprise: https://tracxn.com/d/acquisitions/acquisitions-by-dataprise/
  8. Trinity Hunt Partners - Fund VII Close: https://www.trinityhunt.com/news/trinity-hunt-partners-closes-oversubscribed-fund-vii

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